Word: naya
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Dates: during 1990-1999
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...language is evocative and the imagery idyllic, but unfortunately Crystal Geyser's claims are something of an exaggeration. Or so says the North Carolina agriculture department, which recently ordered Crystal Geyser and seven other bottled waters, including the popular Naya and Poland Spring brands, removed from store shelves in that state because of "false and deceptive labeling." Instead of tapping a free-flowing spring, said the department, the bottlers drilled holes into underground wells and mechanically pumped out water. Says the department's legal-affairs director, David McLeod: "You can't sell well water as spring water in this state...