Word: nba
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Dates: during 1990-1999
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Basketball's all-time biggest draw retires to the golf links, the second-rate wannabes he turned into multimillionaires snivel about their economic hardship, and the league still finds ways to fill the tent. The NBA, which could sell swimsuits to Eskimos, has even put topspin on Jordan's departure: with the Chicago Bulls out to pasture, anyone can take the title...
...sure, attendance and TV ratings could tank after the novelty of the first few games. Sneaker companies are already pulling back on player endorsements. Laker legend Magic Johnson believes the style of play and the marketing have to change. The NBA game, which used to be speed and motion, has gone flat for most teams. The league has promoted superstars, not teams, and the play reflects it. "Magic vs. [Larry] Bird was big," Johnson told TIME. "But it became so much bigger because it was the Lakers and the Celtics. I'm hoping we can get back to that...
CHICAGO--The Knicks and Bulls, two teams that created one of the NBA's great rivalries with a series of angry, trash-talking confrontations over the years, stuck to the same approach last night...
...aging, creaky-kneed Ewing, still seeking his first NBA title in his 14th season, then hit a banker in the lane and the Knicks had their second victory in a row after starting...
...Neal, who led the Lakers in scoring in the first four games and was second in the NBA with a 30.5 average, sat out with a strained right abdominal muscle. He sustained the injury Wednesday night at Denver and will be re-evaluated Friday...