Word: nba
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Dates: during 1990-1999
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...last-minute deal followed a six-month labor war that alienated fan and marketing support for the NBA and saw a loss of $400 million in player salaries and even more in total league revenue...
With games going unplayed for months, ticket sales and television advertisement revenues waned--meaning the NBA had to refund money to the affected networks...
...central disagreement between the players and the owners was how to divide the $2 billion the NBA rakes in every year...
...adds that the lockout will have a negative effect on the NBA and all professional sports...
According to the professors, the fans' negative reaction to the NBA lockout may in part be backlash to the sky-rocketing salaries all professional sport players have received of late...