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...million TV blitz that coincides with World Cup broadcasts. The ads, featuring no-name characters wearing Li Ning Sports gear, are part of a corporate image overhaul to get younger, more affluent Chinese to wear the brand. Li, now 39, isn't recognizable to a hipper generation that follows NBA basketball and the English Premier League on TV. Fans "used to come by the thousands when I opened outlets," Li says with a sigh. "Senior local officials, mayors, even local provincial governors. Today, only a few people show up. I wish I were still as popular as I used...
...million Amount 7-ft. 5-in. Chinese basketball star Yao Ming, drafted by the Houston Rockets, will make for his first three years in the NBA...
...strains of The Blue Danube. His four childhood pals in Yellow Stone painstakingly divvy up pages of a Western girlie mag that he smuggles into town on his first trip home. By the time he's ready to graduate, Chen is on hand as a translator to witness the NBA's first visit to China, and is sent to track down Kareem Abdul-Jabbar, who has gone missing in Tiananmen Square...
...Winners YAO MING Chinese star first in NBA draft. Yao will teach Shaq the meaning of the phrase ni hao while Shaq will teach Yao the meaning of the word pain SADDAM HUSSEIN Dictator's novels will be taught in Iraq's schools. Saddam would have preferred Oprah's Book Club, but this should help sales as well COUNT ALVARO DE MARICHALAR Spanish aristocrat crosses the Atlantic on a jet ski. He will return from the Indies with his craft laden with gold and spices Losers ANNA KOURNIKOVA Tennis fem-bot upset at Wimbledon, then blows...
...tops Forbes list of most powerful celebrities. She came in only 6,232,219,521 places ahead of Carrot Top ANDREW LLOYD WEBBER Drama king cheered for Bombay Dreams. Like all good Bollywood, it's a tale of love, family and incomprehensible 30-minute musical numbers BILL LAIMBEER Former NBA Bad Boy becomes coach in WNBA. He'll teach his players a respect for the game and how being a crybaby can influence referees Losers ANDY LAU Canto-popper hit by $19 million lawsuit. Bad, but he'll feel better if he asks himself the R. Kelly question...