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Cuban is perhaps best known as the wild-eyed team owner who keeps lambasting basketball referees and getting fined. In January the NBA assessed Cuban the largest fine in its history--$500,000--for saying of the head of NBA officiating: "I wouldn't hire him to manage a Dairy Queen." Challenged by the company to manage a DQ for a day, Cuban gamely showed up at 6 a.m. to learn how to curl soft ice cream, then hustled to serve the 1,000 fans in line. Cuban briefly recruited basketball bad boy Dennis Rodman, inviting him to live...

Author: /time Magazine | Title: A Bigger Screen for Mark Cuban | 4/22/2002 | See Source »

When Cuban bought the money-losing Mavericks and an interest in the team's new arena for an NBA record price of $280 million two years ago, he was ridiculed for paying too much and trying to "buy" a championship with player perks. At the American Airlines Center, each player's locker is outfitted with a flat-screen TV, DVD player, VCR and stereo receiver. Cuban's embellishments to the arena, including a private underground court for pregame practices, added $2.5 million to construction costs. Aboard the team's 757, there is a weight room and a medical facility. Most...

Author: /time Magazine | Title: A Bigger Screen for Mark Cuban | 4/22/2002 | See Source »

...payoff has come quickly. After the longest dry spell in NBA play-off history, the Mavs are in the championship running for the second year in a row. The team's revenue is a closely guarded secret, but Cuban and his lieutenants claim that it has doubled in two years, and the Mavs have sold out 30 straight home games...

Author: /time Magazine | Title: A Bigger Screen for Mark Cuban | 4/22/2002 | See Source »

BENCHED. MICHAEL JORDAN, 39, comeback king of the NBA's Washington Wizards; following knee surgery; in Washington. Jordan decided to sit out the rest of the season after playing on reserve for seven postsurgery games...

Author: /time Magazine | Title: Milestones Apr. 15, 2002 | 4/15/2002 | See Source »

...philosophically opposed to it. I understand that there are exceptions like Kobe Bryant and a few others. But I am opposed to it because there is so much to gain through the college experience. The money will be there and they will go to the NBA much better people, a bit more mature and I think a bit more ready to handle the emotional, psychological and social challenges that await them in the NBA. So if one can strengthen him or herself before making that leap, I think it is all the better. I look back on my four years...

Author: By Billy U. Rock, CRIMSON STAFF WRITER | Title: Q & A: James Brown '73 | 4/11/2002 | See Source »

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