Word: nbc-blue
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Information Please costs Canada Dry about $10,000 a week. Biggest piece of this budget ($5,400) goes for air time on 60 NBC-Blue network stations. The expert Big Three get something like $450 an appearance, Interlocutor Fadiman, $750 (before Canada Dry came along they all got $40 to $50 a sitting). Guest experts, one or two a week, get $150 up. Biggest guest offer reported so far (and so far unaccepted) : $500 to Eleanor Roosevelt. Canada Dry considers this $10,000 a week well-spent. Since it started sponsoring Information Please, a year ago last week, Canada...
...outfit in the U. S. Yet in its time, NBC has okayed only one network recording (the Hindenburg disaster). Last week, however, NBC stepped bravely out. Henceforth Canada Dry's Information Please, staged in Manhattan's Radio City on Tuesdays between 8:30 and 9 p. m. Eastern Daylight Time, will be recorded by Los Angeles' KECA instead of being immediately broadcast when it reaches the West coast at 4:30 Pacific Standard Time. The recording will then be transmitted over a "platter" network of seven NBC-Blue Coast stations at 8:30 p. m., Pacific Time...
Inside Story is a Chicago-made Tuesday nighter over NBC-Blue which dramatizes true-life hair raisers. Last week one scheduled tale-teller was ex-Convicf Pat Reed, a counterfeiter who finished his five-year stretch in Alcatraz last October. Pat Reed was to say: 1) that Convicts Ralph Roe and Theodore Cole had made a clean getaway from Alcatraz in 1937, had not drowned, as the G-men reported; and 2) that a mass escape is now being planned, involving the seizure of a strategic control tower...
...used to turn on an Italianized name and recognized vocal experience, usually in Milan. The modern and more democratic way of crashing grand opera is via the Metropolitan Opera Auditions of the Air, a competition sponsored each winter since 1935 by The Sherwin-Williams Co., paint makers, over the NBC-Blue network Sunday afternoons...
...people more musical than they are]. It just robs them of any possible personal musical activity and of their musical keenness; it casts a spell of laziness on them." (Nevertheless, Critic Paderewski's first public performance on his coming U. S. tour will be a broadcast over the NBC-Blue network.) About jazz he is more tolerant. Says he: "To be frank, I detest it. But it can be used judiciously." Secretary Sylwin Strakacz, a confirmed swing fan, has long tried to get Paderewski interested in boogie-woogie, but the upshot of his efforts has usually been nothing...