Word: nbc-tv
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...Baseball's Joe DiMaggio, taking a breather from the pennant race, made his bow on television with the Joe DiMaggio Show (Sat. 5:30 p.m., NBC-TV), first in a weekly series for a toymaker (Lionel trains). Looking handsome and assured, the Yankee Clipper showed flashbacks of the 1947 New York-Brooklyn World Series, interviewed teammate Phil Rizzuto on playing shortstop. For the last 5 minutes, DiMaggio turned the program over to a panel of goggle-eyed admirers, seemed to enjoy himself hugely watching Rizzuto answer questions from baseball-minded youngsters. As if Hero DiMag wasn't enough...
Colgate Comedy Hour (Sun. 8 p.m., NBC-TV). Starring Fred Allen...
...Philco TV Playhouse (Sun. 9 p.m., NBC-TV). Josephine Hull in Dear Guest and Ghost...
...TV, one of the biggest, and certainly the longest (2½ hours) of the returning shows was Saturday Night Revue (Sat. 8 p.m., NBC-TV). The Revue is divided into unequal parts: the hour-long Jack Carter Show, a melange of slow jokes and vaudeville turns, and Your Show of Shows, brilliantly staged by Broadway's Max Liebman and reaching a TV high in literacy, talent and theatricality. Stars of Liebman's show are Sid Caesar, TV's best home-grown comic, and tiny Imogene Coca, an ex-nightclub comedienne. Whether playing the part of young marrieds...
Robert Montgomery Presents (Mon. 9:30 p.m., NBC-TV). The Big Sleep, with Zachary Scott...