Word: nbc
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Dates: during 1940-1949
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...poured the most money into TV and reaped the least profit. This year CBS has made $500,000 less than it did in the first half of 1948. Du Mont's books have a reddish tinge and ABC, which can least afford it, is losing most of all. NBC does not release a balance sheet, but it is no exception. Of 76 TV stations in the U.S., only six claimed to be breaking even or making money. Manhattan's WPIX, owned by the New York Daily News, dropped...
Last week, NBC (which had lost almost all of its comedy line-up to raiding CBS) launched a female counterattack with The Ethel Merman Show (Sun. 9:30 p.m., E.D.T.). The program's tenuous story line has dark, bouncy, 41-year-old Ethel Merman, ably assisted by ex-Juvenile Star Leon Janney, trying to sell a new revue to a somnolent backer-Homer Tubbs, the Syracuse floor-mop king...
...qualified its negative answer by pointedly limiting it to the "CBS network," which seemed to leave the way open for single-station deals. ABC, rumored willing to accept even a network liquor show, announced cautiously that it had "reached no decision." NBC unblushingly offered the facilities of its' network-owned Station KNBC in San Francisco for a test run. Perhaps in deference to NBC's own policy manual (under the heading: "Business Classifications Unacceptable on NBC" it lists wines and liquor), NBC stipulated that Schenley commercials could be broadcast only after midnight on a disc-jockey show...
Berkshire Festival (Sun. 4:35 p.m., NBC). The Boston Symphony in an all-Stravinsky program...
Telephone Hour (Mon. 9 p.m., NBC). Soloist: Jascha Heifetz...