Word: nbc
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Dates: during 1940-1949
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...crisp, compelling voice said: "This is Bill Stern wishing you all a good, good night . . ." With that sign-off last week, dark, dapper Bill Stern ended the sooth program on his .Sport newsreel (Fri. 10:30 p.m., NBC) and rounded out ten years for the same sponsor, Colgate-Palmolive-Peet Co. Since few sports-comment programs ever get on a national network, and even fewer last, Stern's decade on the air is unequaled in radio's short history...
Stern's annual income of around $150,-ooo comes largely from his Colgate stipend of $2,500 weekly and his salary as sports director of NBC. It is pieced out by his M-G-M newsreel work, magazine articles and sports shorts for Columbia Pictures. But he feels that the era of great announcers is at an end. "We used to be the public's eyes; now television is," said Stern. "The TV audience just wants a few words from us ... I'm going to try hard to fit into TV, but I'm sure...
...NBC Symphony (Sat. 6:30 p.m., NBC). Conductor: Erich Leinsdorf...
Cavalcade of America (Mon. 8 p.m., NBC). Madeleine Carroll in Woman with a Sword...
Telephone Hour (Mon. 9 p.m., NBC). Guest: Bidu Sayao...