Word: nbc
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Dates: during 1940-1949
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Living-1948 (Sun. 4:35 p.m., NBC). Sound Minds, Sound Bodies, a documentary on psychosomatic medicine...
Fight promoters were becoming increasingly suspicious of television. The voice of NBC, which for months had been whooping up its coming telecast of the Louis-Walcott fight, fell suddenly, mysteriously silent about it. The 20th Century Sporting Club, sponsor of the fight, was just as vague: nobody knew anything about a fight telecast. Said Promoter Mike Jacobs: "I haven't did anything about...
...might stay away from Yankee Stadium if they knew the fight would be televised, had gagged the network and the sponsor. Too much ballyhoo in advance might spoil his chances of a hoped-for million-dollar gate. This week, satisfied with the look of his box office, Jacobs gave NBC a nod. Eastern set owners could relax, and bartenders prepared to handle the biggest crowds in history...
...Television plans (probably over NBC) will be made public later...
...this week's air time, in both radio and television. All scheduled air programs are subject to cancellation or interruption with special bulletins. Each regular conference session (11 a.m. in the mornings, 9 p.m. in the evenings) will be broadcast and telecast by all networks. In addition, NBC and LIFE will present 60 hours of offstage telecasts-interviews, caucuses and color -between lively sessions and during dull ones. ABC, CBS and Du Mont telenets, and the four radio networks, have similar plans...