Word: nbc
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Dates: during 1950-1959
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...Federal Trade Commission was harder to sway. Last May it ordered Drug Research to stop claiming that Regimen could cause the loss of a predetermined number of pounds. After the FTC order, CBS carried Regimen spots for 13 weeks last spring and summer, then shed them. NBC continued them, mostly on Dave Garroway's Today show. But last week, 17 months after the FTC had complained that "those taking [Regimen] cannot lose weight without dieting," New York County District Attorney Frank Hogan seized a truckload of Regimen TV film commercials, books and financial records to determine...
Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...
...which firms pay what-and it would not be possible if U.S. business did not eagerly go along. Many a performer jokes about the practice. Arthur Godfrey slipped in a mention of a popular brand of shoes and then conspicuously followed by specifying his own shoe size. On his NBC show, Interviewer Tex McCrary enjoyed displaying people who happened to be clients of his pressagentry firm...
...most moving critical tribute was yet to come. The great newspaper strike was on in New York at the time, and early the morning after, all those involved in the production appeared on NBC's Dave Garroway Show to hear the reviews read to the world for the first time over the airways. "I knew about the audience," Mr. MacLeish reported later. "But I guess the first time I was really knocked over was then." In a tense hush, Garroway read aloud the considered judgement of the dean of theatrical journalists and single most commercially powerful critic in New York...
Next month, NBC will present Secret of Freedom, a television play which MacLeish wrote recently...