Word: nbc
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Dates: during 1950-1959
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Family Friends. At one time, Ma could be heard the same day on the full NBC and CBS networks, in Hawaii, Canada, and across Europe via Radio Luxembourg. Since 1933 she has brought in about $11 million in network time charges, helped Procter & Gamble sell 3 billion boxes of Oxydol (to get clothes "whiter than sun-white''). Last year Ma was leased to other sponsors, e.g., Lever Bros. (Spry for "nongreasy donuts") and Lipton ("new Flo-Thru Tea Bags"), but P.&G. refused to sell her outright...
...What we try to do," says the producer of NBC's daily nuptial show, Bride and Groom, "is to give the ordinary American girl a chance to have a big wedding on TV just like Grace Kelly and Queen Elizabeth." Nonetheless, for ten seasons, comedians, critics and the Roman Catholic Church have heaped scorn on the show's televised weddings. One objector paraphrased the commercial-mottled script: "Whomsoever God and Betty Crocker hath joined together . . ." Another said: "Bride and Groom is as embarrassing as watching your girl friend publicly eating peas off her knife." Bob Hope cracked...
...father, the Rev. Carrie Calhoun of the Evening Star Baptist Church of Gary, Ind.), the couple moved from the chapel set into the "reception room" with its artificial ivy, phony fireplace and tableload of shiny booty. The stagehands had already poured the Moet & Chandon champagne, and NBC had trundled in Jackie Robinson to greet the newlyweds. After some cued-in applause and plugs for Jackie (as an executive of Chock Full o' Nuts and publicity man for Look), there was a telegram from Floyd Patterson, also arranged by NBC: "All the world is in your corner." Then in rich...
...Kovacs rehearses his confusion." says one TV producer, "but Jack Paar just creates it." Last week Funnyman Paar, whom critics have long accused of living in winter off the nut he stores up in summer, was awash in the unrehearsed confusion of a sprawling, winter-weight marathon ballyhooed by NBC as the "new" Tonight. Contorting his rubber-band lips around his familiar pipestem and some spottily diverting japes, neat, dumpling-cheeked Jack Paar, 39, glibly scared up a little offbeat fun and flapdoodle-something that the gossipists who succeeded Kovacs and Steve Allen were notably unable to do. Despite first...
...Suggs "drops her shorts on each green" and suggested to Hollywood Composer Dimitri Tiomkin some popular lyrics for new movies: "You are a mess, you are my Sweet Smell of Success"; "The day they hanged my daddy, mother was just A Face in the Crowd." To the dismay of NBC brass, he lashed out at the New York World-Telegram's Critic Harriet Van Home because she accused him of a lack of brashness ("I don't know what that broad meant"). If Paar can keep the fun and games going, he would like to call...