Word: nbc
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Dates: during 1950-1959
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Like It or Lump It. Last week, on NBC for Bristol-Myers (Ipana toothpaste), pint-sized (5 ft., 98 Ibs.) Kathryn Murray catapulted through a sketch as a theater usherette pantomiming a gypsy musical, and rode herd on a typical Party: a swirl of waltzers, a specialty spot by Dancers Rod Alexander and Bambi Lynn, an amateur ballroom-dancing contest between three couples aged five to eleven, and, in the closing moments, an appearance by tall, erect Arthur Murray, 62, in time to waltz his wife away...
...plus Stravinsky's Rake's Progress (conducted by Stravinsky Protégé Robert Craft) and the premiere of The Tower, a one-act opera by young (24) U.S. Composer Marvin Levy. Crosby is also proud that his Santa Fe group, recruited from such companies as the NBC Opera and the Lyric Opera of Chicago, is "completely self-contained," i.e., it can operate independently of guest artists...
...fetching musical offering proved last week to be also its weightiest serving of social significance. The program: the Nat "King" Cole Show, starring the tall, courtly $500,000-a-year troubadour who has played the world's plushiest nightspots and sold a staggering 50 million records. Last fall NBC gave 38-year-old Cole a 15-minute weekly spot, making him the first of U.S. show business' numerous and talented Negroes to star as host of his own TV network show. Launching a new weekly series (Tuesday, 10 p.m. E.D.T.), the network last week gave him half...
Only a Paper Crown. When Nat made his fall debut on NBC, he recalled, "They were kind of worried about our rating in the South, but it's just as good there as any place else." Yet the show is still unsponsored, and Producer-Director Bob Henry believes that the potential sponsors have been held off by unwarranted fears about the color problem...
Such celebrated series as Air Power and Victory At Sea have shown what wonders imaginative handling can work with the heaps of celluloid that lie hoarded in film vaults. Last week NBC began showing how the same technique can pay off in an exciting sports show, The Big Moment (Friday, 9:30 p.m. E.D.T.). Put together by Hearst Metrotone News experts with Sportscaster Bud Palmer as host-narrator, the first of the half-hour series presented a fast-moving cavalcade of memorable events, e.g., Roger Bannister outracing John Landy, Bobby Thomson's pennant-winning homer for the New York...