Word: nbc
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Dates: during 1950-1959
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...Producer-Host Robert Montgomery, TV aide-de-camp to President Eisenhower, rang down the curtain on his hour-long NBC dramatic show after a seven-year run. The last play was Faust '57, a disjointed modern treatment of the classic tale about a pact with the Devil-and an ironic choice, since the program had been going to hell all season. The passing of Robert Montgomery Presents is lamentable not only in light of its past glories but because it reflects the sudden high casualty rate among" TV's live dramatic shows. Others canceled for next season...
When Gay heard that CBS was thinking of a morning hillbilly show, he cut a pilot film of Dean that sold CBS bigwigs. Within two weeks Jimmy Dean had become the first performer in three years to clout NBC in the morning rating war. His fans wrote up to 25,000 letters a week. (Sample: "It's about time the damyankees gave a good country boy a chance...
Finding the People. Harry Belafonte is currently one of the briskest-selling items in show business. He has signed a ten-year, $10,000-a-year contract with RCA Victor, is negotiating a three-picture deal with 20th Century-Fox and a contract with NBC to do four TV spectaculars a year for five years. He has also teamed up with Ed Murrow to produce a See It Now show on the quiet pools of native culture that have survived the intrusions of modern life, e.g., remote hamlets of the Appalachians, tiny islands off the Georgia coast. But whatever else...
...NBC. Song makes the best hot-weather din-and-tonic, thinks NBC. The 7:30 evening slot will be tryout time for promising Vocalist June (Crying in the Chapel) Valli. Baritone Andy Williams and resurgent, as-good-as-ever Helen O'Connell. Tennessee Ernie Ford will end his daytime pea-pickin' at June's end and be replaced by Bride and Groom, the old daytime stand-by that marries couples on the air and presents them with gifts, a reception and honeymoon. Arthur Murray Party, a perennial replacement, has already bounced cheerily on screen in full color...
...preened itself last week on getting Nikita Khrushchev to Face the Nation (TIME, June 10), a television news beat that won front-page headlines, editorial-page applause, and even that rare tribute among broadcasters, the repeated use of CBS's name on NBC broadcasts. There were a few complaints, too, over giving Communism's high priest an opportunity to spin his spiel at 7,000,000 to 10,000,000 Americans. But only one sour note fretted CBS. It came from the White House...