Word: nbc
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...peril of the entire Administration program, Ike's polite, reasoned arguments did not even hit home among his old friends, the voters. Only one TV network (NBC) carried his speech live, and a Trendex rating showed that only 11.3% were watching (with another 48% not watching anything). TIME correspondents across the U.S. reported that most nonprofessionals just weren't listening. Staunch Ikemen were disappointed. "Believe me," said a Los Angeles insurance executive, "the President didn't change one opinion or one vote." The crusading anti-budgeteers were more belligerent than ever. "As for taking the President...
...Personally, I think Sid Caesar is the greatest, but ..." The line has been echoing all season in Radio City and on Madison Avenue, in the top-level shoptalk about NBC's Saturday night Caesar's Hour, TV's best comedy show. TV bigwigs have not let their tribute to Caesar keep them from rendering unto the sponsor what is the sponsor's: the right to expect that so costly a show ($223,000 a week, including time charges) will pay off in a far bigger audience than its sagging ratings have reflected. Last week Caesar...
...Perry Comos, the Lawrence Welks. the Tennessee Ernie Fords (see below). Almost all the comics have surrendered or compromised in the face of TV's terrible challenge of keeping both material and audiences from getting tired. Next fall CBS's Jackie Gleason will take a sabbatical, and NBC's George Gobel will try to salvage his popularity by cutting down his exposure. Such perennials as Bob Hope, Jack Benny and Burns & Allen have taken refuge in limited appearances or filmed situation comedies that produce greater mileage for less material. Next season Red Skelton's half-hour...
...Much, Too Long. What went wrong? "If somebody could tell us," says an NBC executive, "maybe even Sid's psychoanalyst would be delighted to hear it." One part of the answer is simply that he has been visible too frequently for too long a time. Caesar's Hour has been uneven in quality, has suffered from a tendency to prolong sketches and milk laughs. Sidekick Coca is still missed, say diagnosticians, both for herself and because Caesar seemed more sympathetic as a henpecked fall guy in her sketches than he has as the assertive husband of Nanette Fabray...
...Looking to the future, the A.I.A. also presented its annual awards to 20 contemporary architects. The top winner: Architect Eliot Noyes. 46, for his own Connecticut house (opposite), which also won a Homes for Better Living Award, co-sponsored by HOUSE & HOME, the A.I.A., Better Homes and Gardens, NBC and 13 other groups...