Word: nbc
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Dates: during 1950-1959
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...often a fighting word in the theater, can also have its savory delights. Two blue-ribbon samples: Mickey Rooney and the late George M. Cohan, Broadway's celebrated Jack-of-all-theatrics. Last week, serving up a double helping, NBC presented Rooney as Cohan in Mr. Broadway, a 90-minute biographical spectacular with all the trimmings...
...more movie stars at CBS and NBC than at any [movie] studio." says Gossip Columnist Hedda Hopper. The TV set, once trimmed with skunk by a movie mogul who desired to show his contempt for the new medium, now can be ordered in mink from a Hollywood furrier. Even in the executive dining rooms of some of the movie studios that once swore war to the death against the invasion, television sets now play through lunch. These and many other signs suggest how television, with its voracious demand for stories, actors, film and filmmakers, has become the star...
...Beverly Hills. But the most symbolic luxury item that is putting the bloom on the Hollywood boom is the mink-covered TV set ($950). TV has become the star of a new Hollywood, and the movies merely a supporting player. Items: ¶A single Hollywood TV show, NBC's daily Matinee Theater, hires 2,400 actors a year for speaking parts-50% more than the players used by Warner and Paramount combined in all their 1956 movies. The show uses as many scripts-250 a year-as all the studios put together. ¶A single TV film producer, Desi...
...acres used for the location shooting of Rudolph Valentino in The Four Horsemen of the Apocalypse now stands CBS's Television City, so vast a factory for live TV production that the director of the Red Skelton Show shuttles between his set and the control room by bicycle. NBC's sprawling new $13 million color studios in Burbank, hard by the Warner lot, are even bigger...
Arriving in Manhattan to dance the title role in NBC-TV's go-minute spectacular, Cinderella, Dame Margot Fonteyn, prima ballerina of the Royal Ballet (formerly Sadler's Wells), announced that on TV "you have to keep your mind skinned" because TV cameras are all over (and a stage audience is just out front). Though Dancer Fonteyn likes to perform on TV, she does not like to look at it: "Wastes too much time. It's paralyzing...