Word: nbc
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Dates: during 1950-1959
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Other winners of the 17th annual Peabody Award: CBS's Ed Sullivan Show, TV entertainment; ABC's John Daly and his associates in political-convention coverage. TV news; CBS's You Are There, TV education; NBC's Youth Wants to Know, TV youth or children's programs; CBS's World in Crisis, TV public service; CBS's Secret Life of Danny Kaye, TV promotion of international understanding; Mutual and NBC's Bob and Ray, radio entertainment; New York City-owned WNYC's Books in Profile, radio education; WNYC's Little...
...League Baseball (Sat. i :30 p.m., NBC). Brooklyn v. Pittsburgh...
...NBC's ex-boss, one-man Groupthinker Sylvester L. ("Pat") Weaver, bubbled into activity again with a new pro-culture idea called Program Service, a high-class passel of TV shows that Weaver hopes to beam from stations in 15 "great bellwether markets." Aiming to operate above and beyond the ratings rat race. Pat Weaver, anxious to "enlighten and enrich," will soon start sending out signals to "all the mad scientists in the entertainment and information fields to start brewing their heady brews." Meanwhile, Quiz Whiz Charles Van Doren signed an exclusive five-year contract with NBC...
Plotting the Show. The packagers of both $64,000 shows also produced NBC's The Big Surprise, which folded fortnight o ago. One of its planners offers this insight into the big-money show : "We always used a plot, an ideal way we would like the half -hour to go. If one contestant wasn't getting a good audience reaction, we would say that ideally it would be good if he got the answers for $500 and $1,000 and then missed $2,000. It develops a little audience antagonism if anyone loses right away. In a high...
...warmup for the press in 15 key cities for its April 23 NBC-TV musical starring Nanette Fabray, Kaiser Aluminum & Chemical Corp. will put on a closed-circuit teaser the night before the big show...