Word: nbc
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Dates: during 1950-1959
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...when a minor comedian named Gene Baylos successively plugged a vodka, a brand of rainboots and a bourbon on a five-minute, five-a-week local show called Punch Line last week, NBC's Manhattan station WRCA clamped down, announced that it would dock Baylos' $1,000 salary by $675-the price of three ten-second advertising spots. "It was a flagrant violation of policy," explained NBC. "We hope to teach him a lesson." Cried Baylos: "It was only a joke. Why do they pick on a broke little guy like me and never bother the big boys...
...NBC's answer was broadly evasive: "We have to start with the proposition that if we have particularly topical comedians like Hope, we will also have plugs. A rule which tries to bar all plugs is not only unworkable but undesirable." NBC also admitted that it had tried with little success "to cut down on the number of trade-name references" used by Hope...
Wide Wide World (Sun. 4 p.m., NBC). "A Woman's Story," with Eleanor Roosevelt, Helen Keller, Senator Margaret Chase Smith, Margaret Mead, Marian Anderson...
Producer's Showcase (Mon. 8 p.m., NBC). Call to Freedom, the history of Austria's fights for freedom...
Bowl Games: Cotton (Tues. 1:45 p.m., NBC), Texas Christian v. Syracuse; Sugar (Tues. 2 p.m., ABC), Tennessee v. Baylor; Rose (Tues. 4:45 p.m., NBC), Iowa v. Oregon State...