Word: nbc
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Dates: during 1950-1959
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World in Color. But the NBC president had serious matters to discuss. He an nounced that next year NBC will produce, three times a week for 26 weeks, instructional programs in mathematics, the humanities and government, and feed them live-and free-to the nation's 22 edu cational TV stations. The programs will be kinescoped for repeat telecasts or classroom use. In producing them (cost: $300,000), NBC will work with leading educators and the Educational Television and Radio Center at Ann Arbor, Mich...
More pertinent to the future was the problem of color TV. NBC was now staking its future, and a combined RCA-NBC investment of possibly as much as $75 million, on the belief that the U.S public will switch to color television. To 500 station owners and executives affiliated with NBC and thus involved-not all of them happily-in its color plunge, Sarnoff insisted that black-and-white TV is slack ing off and color is "the booster charge for our fourth decade." With the kind of optimism that helped his immigrant father become one of the great...
...FOOTNOTE*Only one fewer than the U.S. has had in its history, and so bewildering an array as to prompt the old company joke: when an NBC executive goes to lunch, he tells his secretary: "If my boss calls, please get his name...
Festival of Music, telecast in color on NBC's go-minute Producer's Showcase, created enough pleasure last week to pose a question: Why doesn't it happen more often? For roughly $200,000, the price of four half-hour variety shows, Impresario Sol Hurok put some of music's brightest stars into dazzling constellation. The camera let the viewer hover over the fingers of Guitarist Andres Segovia and Pianist Artur Rubinstein, linger in closeup on the intense face of Marian Anderson, share the lilt of Verdi's La Traviata with Victoria de los Angeles...
...Video Theater (Thurs. 10 p.m., NBC). Hollywood's Holiday Revue...