Word: nbc
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Dates: during 1950-1959
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...last week hysterically joined the weird posthumous cult of James Dean (TIME, Sept. 3), by featuring the late young actor on three shows and two networks. Harvest, starring Dorothy Gish and Ed Begley, reappeared on NBC's Robert Montgomery Presents; I'm a Fool, with Natalie Wood, on General Electric Theater (CBS); and The Unlighted Road was shown on CBS's Schlitz Playhouse of Stars for the third time. All three shows exploited the Dean legend for frankly commercial purposes. "He's hotter than anybody alive," cried one NBC executive. The pulse-takers backed...
Jack scampered up a tottering prefabricated beanstalk on NBC's Producer's Showcase and came home with the highest audience rating of any 90-minute show in TV history. The musical spectacle of Jack and the Beanstalk topped the two-hour reissue of Peter Pan with a 33.9 rating, attracted an estimated 55 million viewers -a 75% bigger audience than the average of all three competing CBS shows...
...Thurs. 11 a.m., NBC). Narrator: Ernie Kovacs...
Saturday Spectacular (Sat. 9 p.m., NBC). High Button Shoes, with Nanette Fabray, Don Ameche, Hal March...
Hallmark Hall of Fame (Sun. 9 p.m., NBC). Shaw's Man and Superman, with Maurice Evans, Joan Greenwood...