Word: nbc
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Dates: during 1950-1959
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...past fortnight, the networks have scrubbed four quiz shows worth an estimated $20 million in sponsors' fees-$5,000,000 each for NBC's Tic Tac Dough and CBS's Name That Tune, Big Payoff, Top Dollar. The number of quiz-panel-contest shows that survived was still 13 at week's end. If they are dropped too, the total loss in sponsors' fees will bulge to a bank-breaking $80 million...
Nowadays few people except Wife Vivienne would dare talk so impiously to Hub Robinson. At 54 he bosses the flashiest, costliest series in television: the Ford-sponsored NBC lineup of 39 weekly go-minute spectaculars. With a budget of $15 million, Hub Robinson can recruit some of the brightest players and producers-as he proved last week in his third Ford special, Henry James's eerie classic...
Staccato (NBC, 8:30-9 p.m.). Johnny sniffs the scent of a bunko artist at work as soon as the good little girl donates .all her cash to a mission house...
...Moon and Sixpence (NBC, 8-9:30 p.m.). Sir Laurence Olivier makes Ms American TV debut in Somerset Maugham's modern classic. With a superb supporting cast, including Judith Anderson, Hume Cronyn, Jessica Tandy and Cyril Cusak. Color...
Peter Gunn (NBC, 9-9:30 p.m.). The bad guys take potshots at The Feathered Doll from a carnival...