Word: nbc
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Dates: during 1950-1959
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...performer who supplied the answers on NBC's late-night leap into popular psychiatry this week was Joyce Brothers, 31, the blonde psychologist (Ph.D. Columbia, 1953) and book-taught boxing expert who three years ago took the $64,000 Question and the $64,000 Challenge for $134,000. Possibly assuming that Jack Paar sets up an audience of insomniac worriers, NBC has tacked Consult Dr. Brothers onto the end of the broadcast day (11:15 a.m.. weekdays). Dr. Joyce, who warmed up with a daytime show for a year, is the network's new way of bidding...
...word for the new season is "special." Although it will not be put to the test until the fall programs start in September, its Madison Avenue magic already echoes through the offices of network executives, clacks from the typewriters of network pressagents. Announced NBC last week: more than 200 hours will be devoted to specials, not only haphazard one-shots, but regular weekly series in prime time (total advertising tab: $57 million...
Cimarron City (NBC, 9:30-10:30 p.m.). A rollicking rerun of one western kidding another. George Montgomery has a high old time playing the hard-eyed hero of Have Sword, Will Duel...
...Pays? (NBC, 8-8:30 p.m.). A chance to look at the latest and possibly the last of a dying breed: the quiz show. Mike Wallace is M.C.; Sir Cedric Hardwicke, Celeste Holm and Gene Klavan serve as panelists...
...Catholic Hour (NBC, 5:30-6 p.m.). An ecclesiastic fantasy-the trial of a cloistered nun accused of "deserting the world...