Word: nbc
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Dates: during 1950-1959
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Soft & Sweet. NBC is beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests...
...vehicles for this sort of "scientific advertising," Supersalesman Culligan is making the most of NBC's "hotline" service for handling fast-breaking news. NBC's Stardust series will dot the broadcasting day with brief appearances by big show-business names-Marlene Dietrich, Bob Hope, George Gobel. Analysis Stardust is a projected series that will put top newsmen among the other stars. The Image series (audio documentaries) will be an ambitious collection of documentaries starting with Image: Russia, a 1½-hour-a-night, month-long study of the Soviet Union, "authenticated" by Hearst Columnist Bob Considine...
Kraft Music Hall (NBC, 9-9:30 p.m.). Uncle Millie (Berle) tangles with Aunt Tallu (Bankhead). In color...
...Catholic Hour (NBC, 1:30-2:30 p.m.). A question-and-answer session in which Catholic Writer John Cogley of the Fund for the Republic and Jesuit Professor (English) Walter J. Ong of St. Louis University examine the tensions between Catholics and non-Catholics...
...Rose Bowl (NBC, 4:45-7:30 p.m.). Iowa v. California at Pasadena, Calif...