Word: nbc
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Dates: during 1950-1959
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...with no fewer than eight "specials" scheduled, costing a total of $1,500,000. Yet most of them were disappointing. On CBS, the musical version of Little Women was a dreary mistake; the miracle of Bernadette was a sugar-coated bomb. Even with French Clown Fernandel to help him, NBC's Bob Hope was merely routine; the mute, moving eloquence of Julie Harris in Johnny Belinda was all that was meaningful in a moldy melodrama. Ginger Rogers in her own special was fine when she danced, but she did not dance enough, giving way too often to bad comedy...
...waiting for the report. By last week Twenty One, once the pride of Producers Jack Barry and Dan Enright, had sunk so far in the Trendex ratings (from a high of 34.7 to an alltime low of 10.9) that the sponsor (Pharmaceuticals, Inc.) decided to bow out, and NBC summarily took the show off the air. At CBS, The $64,000 Question was also on the sick list, but only Twenty One had a ready replacement: Concentration, another Barry & Enright quiz show, so complicated that the possibility of a fix is probably not one of its faults...
Bell Telephone Science Series (NBC, 8-9 p.m.). The University of Southern California's Professor Frank Baxter, whose TV fame rests largely on a pleasantly wind-blown approach to Shakespeare, turns popular scientist in Gateways to the Mind, which attempts to make sense of the human senses...
...Omnibus (NBC, 5-6 p.m.). The program that symbolizes TV's search for dignity opens its sixth season with Boston Lawyer Joseph N. Welch probing capital punishment; Alistair Cooke still provides the accompaniment...
...Evening with Fred Astaire (NBC, 9-10 p.m.). The dancing master, still loose as a goose at 59, launches on his first network TV flight; with him is Barrie Chase, lis new partner. In color...