Word: nbc
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Dates: during 1950-1959
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...argument was only too correct. When Dotto (TIME, Aug. 11) was summarily dumped by both its networks (CBS in the morning and NBC at night) and its sponsor (Colgate Palmolive Co.) last week, its guilty secret was impossible to keep. Dotto had been crooked...
...brooded for days, finally took his information to the FCC. Within hours Colgate Palmolive had a copy of his affidavit, the networks were informed, and everyone was in a lather. Everyone was also in agreement-Dotto was blotto. CBS replaced the daytime show with another quiz, Top Dollar. NBC, reading the public reaction more accurately, tried a whole new category: filmed drama...
...tattoo continues, familiar information floods the C. of C.: Milton Caniff is a cartoonist who draws a comic strip about Steve Canyon, a tall, blond, slightly stuffy Air Force aviator. Steve and his buddies will be portrayed in a new show on NBC television this fall. Best of all (boomlay, boomlay, boom) there is a local tie-in: Miss Columbia Mizzou, raffish blonde who shows up intermittently in the strip, is named after the University of Missouri, near which, in Caniff's fable, she once slung hash...
...shortly after he came home. RKO and later 20th Century-Fox put him under contract but rarely got around to putting him in front of a camera (he did once play opposite an unheard-of starlet named Marilyn Monroe). In 1947 he was hired as the summer replacement on NBC-Radio's Jack Benny Show. His fresh, natural style was a success, and in the fall American Tobacco put the Jack Paar Show on the air on ABC. It lasted until Christmas Eve. In his radio days Paar squabbled with everyone, fired a whole set of writers, feuded with...
...Stars. Then he moved into TV as a replacement for Arthur Godfrey, finally replaced Walter Cronkite on the Morning Show, which he quit after eleven months ("Too much pressure for me to help soften up sponsors"). After that, guest appearances with Ed Sullivan kept him going until NBC signed him up to take over the Tonight show...