Word: nbc
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Dates: during 1950-1959
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...historic entry of nine Negro students into the Little Rock school. Viewers also saw the troops double-timing to round up sullen riffraff, heard white students uttering words of hatred-and tolerance. TV news directors broke into network programs at will that day, eleven times on CBS, eight on NBC, for spots averaging four minutes each (and losing each network two commercials). ABC also aired an on-the-spot pickup late...
Arkansas Governor Faubus offered exclusivity to NBC and CBS, in turn, if they would give him time to speak, but they would let him appear only if he would also answer questions. ABC accepted Faubus' terms-its third exclusive Faubus telecast in three weeks-and promptly got itself dubbed "the Arkansas Broadcasting Company...
...Integrated Networks. By hanging right on to the coattails of the Eisenhower telecast with a 15-minute updating of the situation from Washington and Little Rock, NBC commanded higher ratings than the popular To Tell the Truth and Broken Arrow on the other networks. An hour later, CBS's news crew turned in the week's best TV roundup: a half-hour wrapping together of film clips of mob violence and barely dry shots of the arriving paratroopers and President Eisenhower's speech with a background summary by Walter Cronkite in Manhattan, on-the-spot interviewing...
...also scored a kind of integration feat-between the two major networks. For that morning, CBS's alert News Director John Day, an ex-managing editor (Dayton Daily News, Louisville Courier-Journal), had reserved the only circuit that can carry a telecast out of Little Rock. When NBC's News Director Bill McAndrew learned this, he telephoned Day and said hopefully: "This is bigger than both of us." Day agreed, and arranged to share CBS pickups with NBC. The CBS gesture proved to be bread cast on the waters. At the last moment before the special telecasts were...
...color-drenched proceedings, she was as pretty and wholesome as a milkmaid. The new George Gobel-Eddie Fisher songfest was not exactly the "wonderful show" Eddie called it, but shy, impish Lonesome George again proved himself the master of the minor key-even when delivering a monologue plugging NBC color. Of all the new musicals, the best was the simplest: The Lux Show (replacing the old Lux Theater), with blonde, willowy Rosemary Clooney. Whether delivering barrelhouse or blues, Songstress Clooney's voice has a distinctive cello quality that makes her refreshingly different from the sound-alike mass...