Word: nbc
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Dates: during 1960-1969
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CATHOLIC HOUR (NBC, 1:30-2 p.m.). A young priest working in a slum ghetto faces an identity crisis in "Many Roads to Damascus," the second of four original TV dramas...
CHRYSLER PRESENTS THE BOB HOPE SHOW (NBC, 9-10 p.m.). Bob takes delightfully deadly aim at such tempting targets as divorce Hollywood style, child-performers-turned-politicians and the hippie scene. He is assisted by Debbie Reynolds, Steve Lawrence and Eydie Gorme...
Steinberg, who does not pretend to speak for CBS management, never defines precisely what he means by conventional wisdom. Still, the effect of his argument can be seen in the CBS program lineup. Like NBC and ABC, Steinberg's network devotes a lot of time to news, public affairs and respectable, "cultural" programs (Death of a Salesman, the Young People's Concerts series). But CBS's regular programming emphasizes situation comedy and old-wave adventure; the Lucy Show, Comer Pyle and Gunsmoke, all more or less tell "linear" stories. The NBC and ABC standard schedules could...
These distinctions are only general, but they are also tantalizing enough to constitute a basis for debate within the networks. NBC Audience Measurement Vice President Paul Klein and MGM-TV's sales coordinator, Herman Keld, argue that McLuhan is essentially right. Keld, for example, predicted that Joey Bishop, a "hot" nightclub comic who comes on strong, was bound to start out at a disadvantage in audience ratings when he went on the late-night air for ABC against "cool" Johnny Carson. He was right; and when Bishop decided to switch to a low-key approach, his ratings improved...
...lead spies, Bill Cosby and Bob Gulp. The Monkees' story line defies logic, but the show is a hit with the kids. U.N.C.L.E. swings chiefly through gimmickry aided by action-not to mention what Keld calls the "tactile, TV hair" of Illya Kuryakin. Some of NBC's custom-shot movies (World Premiere) de-emphasize plot; yet they get remarkable ratings...