Word: nbc
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Dates: during 1960-1969
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...through their toes"-that is, lying down in bed. On good nights in midwinter, there might be as many as 10 million viewers, according to Nielsen. But if there are fewer on other nights, Carson at least gets a crack at his audience five nights a week on NBC stations from 11:30 p.m. to 1 a.m. (an hour earlier in the Central Time zone...
...entertainer-he was already a network headliner at 29-Johnny is the epitome of cool. He is intelligent, laconic, deferential and facile. On occasion, he asks the studio audience to submit questions to him on any subject. Somebody once asked: "Are women permitted in Hurley's bar [the NBC hangout in Rockefeller Center]?" Replied Carson swiftly: "Permitted to do what...
Nielsen Quaver. Carson's dominance of nighttime television gave him the clout to beat NBC into a big raise after the recent AFTRA strike. Previously, he was getting about $15,000 for doing five times a week what Dean Martin does once for $40,000, and he was paying his own staff, to boot. Johnny's new contract gives him fuller control of the show. NBC now pays the extras and gave Carson a raise to about $20,000 a week, bringing his annual TV income to more than...
Carson had NBC at his mercy, of course. Thanks to his popularity, the network is dominant in the late-night time slot, but the other networks and independent challengers were moving in to get a piece of the action. CBS, whose affiliates generally run movies opposite Carson, tried to buy him away from NBC, but as Johnny put it, "I would feel as out of place on another network as Lurleen Wallace giving a half-time pep talk to the Harlem Globetrotters...
...open season on NBC's Tonight show continued, but Johnny Carson was not perceptibly pinked. ABC had already taken a pot shot with Joey Bishop (TIME, April 28). And last week, a new ad hoc hookup, the United Network, took aim with a cap pistol called the Las Vegas Show...