Word: nbc
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Dates: during 1960-1969
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...mostly, the '69-'70 season will be the full-blown season of the special -the one-shot show featuring a single entertainer or theme. TV's first spectacular, a 90-minute Betty Hutton songfest on NBC in 1954, was actually out of the ordinary. Nowadays, specials are so predictably unspecial that NBC alone has announced more than 100 for next season. Among the most ambitious is a production of David Copperfield starring Laurence Olivier, Michael Redgrave, Emlyn Williams and Dame Edith Evans. The most regal spectacular from CBS will be Royal Family, a peek at Queen Elizabeth...
This year ABC's Love, American Style calls itself an anthology of sketches, with no continuing characters and no continuing story line; all they have in common is romance. Several so-called series will also bear the anthology's earmarks. NBC's The Bold Ones will have three separate casts doing 60-minute dramas dealing with doctors and lawyers. ABC's Movie of the Week will be an anthology of unrelated 90-minute dramas...
Aside from such timing gimmickry, the most promising innovation this season will come from NBC: My World and Welcome to It, a sitchcom about a cartoonist (William Windom) who daydreams. NBC promises that the show will include animated cartoons in James Thurber style...
...part, CBS just rolls along, hoping to capture ratings with a resident brigade of television stars. Taking the Smotherses' CBS place this fall will be Singer Leslie Uggams in a musical variety series. NBC and ABC also have big names to offer. On NBC, Bill Cosby will play a schoolteacher and Debbie Reynolds a sportswriter's wife. ABC will go with a musical variety series called Jimmy Durante Presents the Lennon Sisters Hour, strange as it seems, the sneak-preview of that show received high ratings last spring...
Among the sillier-sounding premieres will be NBC's . . . Then Came Bronson, with a peripatetic adventurer in love with his motorcycle; and ABC's The Brady Bunch, in which a widower with three sons marries a widow with three daughters. If that sounds like overpopulated plagiarism of My Three Sons, Fred MacMurray, the world's champion sitchcom widower, is getting married this season now that the boys are grown...