Word: nbc
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Dates: during 1960-1969
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KRAFT MUSIC HALL (NBC, 9-10 p.m.). "Comedy 2001?Give or Take a Couple of Weeks." Julie Harris, Bill Dana, Shelley Berman and Lynn Kellogg join Host Steve Allen in a series of skittery sketches about the lighter side of life in the 21st century...
TENNESSEE ERNIE FORD SPECIAL (NBC, 9-10 p.m.). Guests: Lucille Ball, Andy Griffith, Wayne Newton and the Golddiggers...
MONDAY NIGHT AT THE MOVIES (NBC, 9-11:30 p.m.). Exodus (1960). Part one of Otto Preminger's version of Leon Uris' novel about the Israeli war for independence. Stars are Paul Newman, Eva Marie Saint, Ralph Richardson, Lee J. Cobb and Peter Lawford. Part two: Tuesday...
Under David Sarnoff, the Army Reserve officer who helped found the firm back in 1919, the Radio Corporation of America grew into a giant largely by feeding on itself: it manufactured radio and TV sets, then created a market for them by beaming programs over its NBC network subsidiary. "The General," 77 and ailing, is still board chairman, but RCA is now run by his son, President Robert W. Sarnoff, 50, who has chosen to move the firm into other fields. The younger Sarnoff, who has already engineered RCA's long-reach acquisitions of Hertz Corp. and the publishing...
...market, largely because of a $150 million investment back in the 1950s in a color system that has since been adopted throughout the U.S. An equally ambitious venture in the computer field, notably the company's Spectra 70 series, looks like a winner after a shaky start. NBC meanwhile, goes on setting one new sales record after another-even though it still ranks slightly behind CBS in the TV viewer ratings...