Word: nbc
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Dates: during 1970-1979
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...published this fall in a book about James Earl Ray. The book is the fruit of seven years of dogged research by George McMillan, 62, a freelance investigative reporter from Tennessee now living in Cambridge, Mass.* He wrote magazine articles on Southern race problems before working on an NBC-TV special on the John Kennedy assassination. With an advance from his publisher, Little, Brown, McMillan set out in 1969 to do a psychological study of Ray. As he gradually gained the confidence of various members of the impoverished and prison-prone Ray family (he paid Ray's father...
...fall of 1974, NBC decided to replace its timeworn symbols, the rainbow-plumed peacock and the cursive cluster of letters known affectionately as "the snake." The network retained Lippincott & Margulies, a Manhattan firm specializing in corporate facelifts. After 14 months, at a cost estimated to be as high as $750,000, L. & M. produced an abstract N composed of two trapezoids, one red, one blue. NBC is now emblazoning the N on cameras, microphones, stationery, packaging, uniforms, and office walls. Probable total cost: another couple of million...
...twin-trapezoid N, only in solid red, has been since last June the official logo of the Lincoln-based Nebraska Educational Television Network. NETV Art Director Bill Korbus, working on salaried time, had developed the design. Total additional cost: less than $100, says Korbus. "It's hysterical," chuckles NBC Newscaster Tom Snyder. "It's one of those things that happen when executives sit down to do something creative...
...NBC professes confidence that the carbon-copy symbols will cause no confusion. Officials of NETV-whose program Anyone for Tennyson? is being broadcast on public TV nationwide-doubt that. Says Program Manager Ron Hull: "If you see that in New York, you're going to say, 'Those Nebraska hicks stole NBC's symbol.' And that's not true." Lawyers for both networks are pondering whether NETV can claim prior use and force NBC to dust off the peacock...
...they need the daytime profits, which are now expected to show a healthy increase, to finance the more expensively produced evening programs. A show like Kojak costs $250,000 to produce but brings in revenues of only $200,000. To make one week of Days of Our Lives costs NBC $170,000; daily advertising revenues...