Word: nbc
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Dates: during 1970-1979
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...rights to the show in Boston, Philadelphia, Cleveland, and Detroit, gave its own Star Trek conventions as part of its fall promotion campaign for the show. In addition, the chain is taking heed of fan complaints and suggestions: it owns the series unedited and in the same order as NBC did. (A common complaint is that callous station managers have butchered the reruns by editing or cutting vital parts in order to squeeze in more commercials...
With so much interest in the show and with all of its marketing possibilities it is hard to believe that NBC cancelled the show, yet it did. A collection of charges and counter charges surrounds the network's decision to axe Star Trek. "When you're working in television," said NBC Vice President Stanley Robertson, "you've got to realize that some shows are going to make it and some aren't. Star Trek was never a hard core success in the ratings, and we would have been justified in cutting the show after the first season...
Trekies, however, see the situation differently. "The advertising types at NBC," said Bjo Trimble, "are afraid of anything that doesn't fit into a formula. The show scared them. They said it couldn't last, and they had to kill it to prove it couldn't last...
...NBC denies this charge. "We kept switching it to save the show," Robertson said. 'NBC is not in the business of not being successful. We all liked Star Trek and we wanted to see if the show could do better in a different time slot...
NONETHELESS, SOON after NBC cancelled Star Trek it was picked up by the local stations where it began to build an even larger audience. This audience has grown to such an extent that people in the industry are now talking about reviving the show. Foremost among the lobbyists for the return of Star Trek is Roddenberry. "I feel sure something will happen," he said with an air of confidence. "We've talked about a lot of things. Maybe a feature length movie, maybe a movie for television, and maybe a television series...