Word: nbc
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Dates: during 1970-1979
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...NBC Correspondent Bob Jones does not necessarily subscribe to Browne's theory, but he has little faith in directions offered by the South Vietnamese. Camped with a camera crew outside Quang Tri city in an effort to get film of soldiers raising the South Vietnamese flag over the city's citadel, Jones asked how to get to the citadel. "Just walk across that field," said the officer, "and someone will show you the way." Jones noted that not only was the field under intense enemy fire but also that his crew would have to swim a moat...
...Reporting the war is no longer the noble act it once was," says A.P.'s Arnett. "In the mid-'60s, what you reported had an impact on national policy. Now any piece you do will probably have less impact than one coming out of Washington or Paris." NBC's Jones, who has done several previous stints in Viet Nam, now wonders whether the new risks make the story worthwhile. "If I'd known things had gotten this dangerous," he says, "I'd have thought twice about coming back here...
...first AIM ad took NBC's David Brinkley to task last January in the Washington Post for likening the U.S. to 19th century Prussia because it spent about two-thirds of "regular tax income" for military purposes (AIM claimed the U.S. figure was more like 40% of all income taxes). In June, AIM took a two-column ad in the New York Times to condemn Correspondent Anthony Lewis for reporting as fact from Hanoi that the U.S. mining of Haiphong harbor was ineffective without checking out the facts. AIM plans to place another ad in the Times charging Columnist...
...Winning team at the Miami marathon," bragged NBC. "Audiences turned their attention to the CBS News team," proclaimed CBS. In the aftermath of the Democratic National Convention, each network announced that it had won the ratings game and quoted conflicting figures to prove it. Last week the A.C. Nielsen Co., which conducts the most reliable survey, confirmed NBC's claim. According to Nielsen, NBC drew an average 25% of the national viewing audience for the convention's four nights, compared with 23% for CBS and 16% for ABC (which came on the air from Miami Beach only...
...none of the network's news teams were the real winners. At hours when NBC and CBS were broadcasting the convention, ABC was cornering a greater share of the audience than either with reruns of series like Marcus Welby (38%) and Mod Squad (30%). Even a feeble sitcom like The Super attracted 27%. Network coverage of the Republican Convention later this month will once again be furiously competitive. But public taste being what it is, Round 2, like Round 1, will be a battle only for the runner-up positions...