Word: nbc
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Dates: during 1970-1979
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...Chairman Griffiths. Her main areas of concentration are government relations, legal affairs and employee relations, and she has also been what Silverman calls a "third eye," or a disinterested critic, in prime-time programming. Naturally enough, Silverman has devoted almost all his attention to programming. Says an NBC executive: "Fred is like an eager little boy with a highly developed feeling and sense of how to fix programs, and he couldn't care less about all this monkey business about corporate skill and management...
...Fred appalls Jane. But insiders say the relationship is perfectly correct and functional so far. Says one: "There is no needling or irritation between them. If there were, I'd see it." In a recent interview with TIME's Mary Cronin and Laurence I. Barrett, the NBC executives occasionally finished each other's sentences, like a cozy married couple. Still, in an atmosphere of crisis, the notion persists that one must eventually knife the other...
...Silverman: "I don't feel even an unstated deadline." Some industry watchers think that Silverman will have through 1980 to turn things around. But others are not so sure. "I'll take the odds and say he won't be there after the fall," a former NBC vice president told TIME's James Willwerth in Los Angeles...
...really needs this fall is one runaway hit, a Charlie's Angels or a Mork and Mindy. With a smasheroo to help pull up other shows, and with the Moscow Olympics to build on in 1980, NBC could be right back in the thick of things in 18 months. ABC did it in 1976, and its pretax profits' vault would make even "Bottom Line Ed" proud: from $17 million in 1975 to $110 million...
...Silverman's magic finally fails him, the mourning in television land will be decidedly restrained. "This is the most unforgiving medium in the history of Western man," says another former NBC vice president. "It makes its own heroes, and then if they don't keep delivering, it murders them...