Word: nbc
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Dates: during 1970-1979
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Visually interesting footage still carries editorial weight that can sway news judgment. Example: one night last week, NBC Producer Robert Mulholland rejected a plane-crash story with the comment, "No flames in the film. Too quiet." But generally, the networks have matured since the days when "Shoot bloody" was the watchword of Viet Nam War coverage, and they are constantly evaluating their own performance. Last week NBC News President Reuven Frank reminded his staff in a memo that "misleading practice" has been forbidden for years and noted, "I get as weary of being called on to be Caesar...
...their minds. Long habit has ingrained a sort of sullen skepticism about the war, an incredulity that is often oddly mixed with boredom. The night of his television interview last week, Nixon drew only 14% of the networks' prime-time audience; the other viewers chose a movie on NBC or Doris Day and Carol Burnett...
...turnover was caused primarily by a Federal Communications Commission ruling that will limit the networks to three hours of nightly programming instead of three and a half between 7 and 11 p.m. (6 to 10 p.m. in the Central Time Zone). The resulting changes exceeded anyone's expectations. NBC's cancellations include Red Skelton, Andy Williams, Julia, The Name of the Game, Men of Shiloh (ne The Virginian), and Kraft Music Hall. NBC's Bill Cosby and ABC's Mario Thomas (That Girl) declared their retirements before they could be canned. ABC also clumped, among others...
...major format breakthroughs for next season. The straitened conditions in the movie business have made a few top-rank stars available to TV for the first time and have forced a few old favorites to return. James Stewart will make his series debut as a college professor in an NBC situation comedy. ABC has landed Shirley MacLaine for a sitcom in which she is a roving photojournalist, Tony Curtis as a jet-set adventurer in an action series and Anthony Quinn as a Mexican-American mayor. CBS signed Glenn Ford for a western and brought back Dick Van Dyke...
...held before Senator Sam Ervin Jr. (see THE NATION). Of perhaps greater long-range importance to the Monthly's future is that it is being noticed where it matters. It is must reading at the White House, on Capitol Hill and elsewhere in the Government. The praise of NBC's John Chancellor, former director of the Voice of America, is typical: "They've done more than the original prospectus. It has impact. There's a lot to read in this town, but I think people spend a little more time than usual with this...