Word: nbc
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Dates: during 1970-1979
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...three-network audience. All that was missing, ABC News President Elmer Lower concluded, was what he called a "box office value" anchor man. A national survey commissioned from an audience-research firm showed that CBS's Walter Cronkite was America's favorite; No. 2 was not NBC's David Brinkley or Chet Huntley (he was still around then) or even Reynolds' fellow commentator, Howard K. Smith. It was the CBS back-up man, Reasoner...
That same gratifying surprise awaits NBC viewers next Tuesday when Hallmark Hall of Fame televises the Chamberlain Hamlet. It is an aristocratic, romantic and (he admits) "not scholarly" conception of the role. His Hamlet is passionate sometimes to the point of hysteria and Chamberlain's accents (well east of mid-Atlantic) are tinged with tremolo. Sir Michael Redgrave, an esteemed former Old Vic Hamlet who plays Polonius in this TV production, says that, overall, "Richard is very good-more than just interesting." To fit the two-hour time slot, however, more massive surgery has been performed on the Folio...
Politics makes strange box office. A few years ago, the new wave in show biz was the anti-Establishment rock musical Hair and its tribe of imitators. Now comes the hyper-American backlash. George M! was a smash on the road and appeared again as an NBC-TV adaptation. The film Patton has grossed $9,000,000 in nine months. Last week the latest and most patriotic show yet, a musical revue titled So Proudly We Hail, was playing at-of all places -the Sahara Hotel on the Las Vegas Strip...
...first, a 1968 morning show, was canceled after ten money-losing months. The second, at midevening, lasted four months. Then, last December, Cavett was given one last shot-in late-night competition with NBC's Johnny Carson and CBS's Merv Griffin. That seemed like a more logical hour for Cavett's sophisticated approach, but many of ABC's affiliated stations undermined the network on the assumption that more advertising dollars were to be had by running old movies. Some 30 outlets declined to carry the Cavett show at all; many stations that did (including those...
...long ago, Flip was scratching something like $15 a night out of low-rent nightclubs along the Eastern seaboard. Then he made a one-night stand on Johnny Carson's Tonight Show. The stocky, moon-faced comic became-quite literally-a star overnight. Now his own NBC-TV variety hour, The Flip Wilson Show, is the most successful new hour in an otherwise dismal fall season...