Word: nbc
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Dates: during 1970-1979
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...multimillion-dollar explosions from the networks. Viewers were both delighted and frustrated, but what the TV schedule really showed was an industry in chaos, with each network going all out to knock off the other two. The pyrotechnics from CBS included Rocky, the Grammy Awards show and Marathon Man. NBC fired off James Michener's Centennial, Backstairs at the White House, a six-hour remake of From Here to Eternity, American Graffiti and The Sound of Music. ABC, which now rules the ratings charts, disdained such vulgar showmanship, but, in fact, it threw in the heaviest salvo...
...blockbusters failed to go off. On the other hand, the figures were rarely very surprising. On that famous night of Feb. 11, all the networks did well. ABC's Elvis! was on top with 39% of the audience, CBS and Gone With the Wind had 36%, and NBC with Cuckoo's Nest had 32%. (If that adds up to more than 100%, and it does, it means that some of the families polled had more than...
Roots: The Next Generations did not quite repeat the astonishing success of Roots I, but the seven episodes nonetheless knocked out everything that CBS and NBC ran against them. On Night 1, the show got a 41% share, beating American Graffiti (33%) and Marathon Man (28%). On Night 3, it pulled its biggest audience, 50% of all viewers, against two more movies. In the next three segments it slipped a couple of points, but still dominated the numbers...
...ratings go, however, it was a disappointment. Night 7, ABC got only 40% of the audience, compared with 32% for CBS's Celebrity Challenge of the Sexes, a kind of all-star potato sack race, and 30% for yet another yodel of The Sound of Music on NBC. Still, helped by its old-time serials and the great new hit of the season, Mork & Mindy, ABC, with Roots II, achieved the second-highest-rated week in television history, surpassed only by the week Roots I was aired in January 1977; indeed, an estimated 110 million people watched...
...shows: besides Mork & Mindy, there are Laverne & Shirley, Three's Company, Eight Is Enough, Charlie's Angels, Happy Days and Taxi. CBS usually struggles through with three in the top ten: All in the Family, M*A*S*H and 60 Minutes. NBC has only one, Little House on the Prairie...