Word: nbc
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Dates: during 1970-1979
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...official at each. After loosing a barrage of phone calls and an enfilade of promises to "go anywhere any time" to meet them, Clarke finally managed to interview CBS's Paley and ABC's Pierce in Manhattan, and helped arrange a breakfast in Beverly Hills between NBC's Silverman and Correspondent James Willwerth. That triple play represents the first time all three executives have granted interviews for a story on their industry...
...their desperation to knock out one another during the February sweeps-those weeks when Nielsen and Arbitron take an elaborate TV census-the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS led off with Gone With the Wind; NBC followed with One Flew Over the Cuckoo's Nest; ABC, hoping to profit from the Presley boom, countered with its own special, Elvis! For millions of TV viewers, who had spent most of the season slogging through Sitcom Sahara, suddenly the tube runneth over...
Perhaps the sickest and most tired was Fred Silverman, 41, the president of NBC, who threw two of his biggest movies into that black hole called the sweeps. "It's tragic," he says. "We had two blockbusters, Cuckoo's Nest and American Graffiti, on the air in this February period, and yet we reached only 32% of the audience. That is absolutely crazy. But the alternative would have been to put ordinary movies in there, and the only people who would have looked at them would have been the people in my family...
...that the slate has been wiped clean for McLaughlin. Now what? To begin with, some of the frazzled freshmen will no doubt emerge as supersophs' next season. McLaughlin has been marketed effectively on NBC-TV's national in a story on former Notre Dame assistant coaches) and regional singing the praises of his Rhodes all-Ivy guard Glenn Fine) college hoop broadcasts...
...Cher. No Bono, no Allman at the end. That is the way in which one-half of one of Hollywood's most successful husband and wife teams has legalized her name after two bad marriages. And that is the way she will be billed in a March 7 NBC special, Cher ... and Other Fantasies. The concept is weak, but her 31 costumes and 22 wigs are dizzying. She appears as a slithery snakess and in a bare-belly ensemble which makes Cher resemble Ms. Tutankhamun. But perhaps the best is one in which she lounges like a leopard...