Word: nbc
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Dates: during 1970-1979
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...already been rated as a long shot by the programmers and admen who run network television. Up to the last minute there were plenty of commercial spots for sale on Roots. ABC itself projected only a passable 28% to 31% share of the audience for the show; CBS and NBC concurred, scheduling only routine fare against it. Not for the first time, Television Row's conventional wisdom was completely wrong...
...judging the offspring against its towering parent. Expectations are running high. Commercial time has been sold out for weeks, at $210,000 to $260,000 a minute (compared with $120,000 to $150,000 for Roots 1). The series has already been sold to 20 countries. CBS and NBC will not be caught napping again; their fierce counterprogramming gambits have turned Roots 11 week into one of the most competitive ratings races in TV history. Should ABC be vanquished, the failure would be a colossal embarrassment: budgeted at $16.6 million and running 14 hours, Roots 11 is nearly three times...
...Even so, NBC, the network that broadcasts the national college game of the week, will be taping the event, which features the 4-15 Crimson (2-3 in the Ivy League) challenging the Elis, who boast an 8-8 record (3-2 in the Ivies...
Since its broadcast by NBC in the U S nine months ago, Holocaust has been shown in eleven countries, including Israel, Britain and Japan. But the program posed a ticklish dilemma for television executives of publicly financed television stations in West Germany, where many people would rather bury the Nazi past Both ARD and ZDF, the two national networks, declined to purchase the show They cited reports from West German correspondents in the U.S. that Holocaust which focuses on the suffering of a Jewish family and the rise of a young SS officer, verged "dangerously close to soap opera." Eventually...
...addition to all his work for CBS, Lee is now negotiating a deal with NBC for the Silver Surfer, a cosmic comic messiah who floats above earth on his surfboard uttering windy profundities. ABC, meantime, is casting a covetous eye on a (no doubt) shapely Spider-Woman. Lee has optioned a dozen heroes to Universal, and is now thinking about setting up his own production company. "I've always thought of myself as being in show business," he says. "It's just taken the world a long time to realize...