Word: nbc
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Dates: during 1970-1979
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Suppose it's raining and you're afraid to melt, or suppose you live in either Chapel Hill or Pittsburgh; then I guess you may as well tune in Channel 5 for the Pitt vs. UNC football battle. Undoubtedly some of you may stay home for the NBC baseball game of the week. Football starts at 1:30 and baseball at 2:00 for you shut...
...dynamo of an executive who made such a mark in a 20-year career at International Business Machines Corp. that Jimmy Carter considered appointing her his Commerce Secretary before she took herself out of the running. Last week Jane Cahill Pfeiffer, 45, found something more to her liking. NBC President and Chief Executive Fred Silverman named her the network's chairman, succeeding Old Pro Julian Goodman, 56, who moves to chairman of the executive committee...
Pfeiffer thus becomes one of the highest-ranking women in U.S. business. Still, while she will have a seat on the board of RCA, NBC's corporate parent, she will report to Silverman, the programming magician whom NBC hired away from ABC earlier this year to try to pull the network out of its last-place ratings slot. Silverman will run the network; Pfeiffer will use her extensive Government contacts on behalf of NBC and will be its spokesman in Washington at a crucial time-hearings begin next year on a sweeping proposal for deregulation of the communications industry...
...NBC's new chairman got acquainted with Silverman years ago when she was an IBM vice president for communications and Government relations. She worked with Silverman, who was then at CBS, in handling IBM's debut as a television sponsor. "They complement each another," says M.S. Rukeyser Jr., an NBC executive vice president. "She's an expert in things like Government relations that he doesn't know very much about." An other intriguing question will be whether Pfeiffer's marriage will become a duet of corporate chiefs. Her husband, Ralph, 51, senior vice president...
...dramatizations of situations such as a family death'; CBS's weekend In the News, 2½-minute summaries of hard news and soft features; Razzmatazz, CBS's sporadic profiles of young people who lead interesting lives (discontinued this year but scheduled to reappear next season); and NBC's Special Treat, a monthly, one-hour inquiry into such topics as shoplifting, losing a pet, and being snowbound...