Word: nbc
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Dates: during 1970-1979
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...network that has paid $3.5 million into N.F.L. coffers for the privilege of broadcasting the big game?and collecting $250,000 per minute of commercial time. For Super Bowl XI (Will the institution be called Super Bowl LXXIII when it is as old as the World Series is now?), NBC will haul to Pasadena a massive force of personnel and about $5 million worth of equipment: 165 people, 14 of whom?headed by Curt Gowdy and Don Meredith?will appear on home screens; twenty-one cameras, 16 of them the full-size "hard" variety, three handheld, one in a helicopter...
Just to make certain that there are no embarrassing slip-ups?28 minutes of silence is acceptable, perhaps even desirable, in a presidential debate, but the Super Bowl is serious business?NBC Executive Producer Scotty Connal a month ago called together the 87 members of his game crew for training sessions. (The remaining 78 will handle the pre-game show only.) By kickoff, they will work together as cohesively as the teams on the field, and maybe a lot more so. As a shining example, the television crew will have the sacrifice of CBS Sportscaster Jack Whitaker, who dieted...
...millionaire several times over, a self-made corporate presence who teaches industrial motivation to some of the largest firms in the U.S. So often do interviewers seek him out for his incisive football mind and for his sophisticated, glib delivery (still tinged with a Southern drawl) that NBC has erected transmitters outside his homes in Atlanta and Minneapolis to allow viewers to see and hear him from his living room...
...history of the sport. "I used to think boxers were all big muscle but no brain. It isn't true," burbles the ringside reporter. Signorina Rossellini is also a New York correspondent for a weekly Italian news show and often turns for pointers to Stepsister Pia Lindstrom, an NBC correspondent. The final judgment comes from Father Roberto, who watches Isabella on the air in Rome and assesses her performances. Says Isabella: "I hate to take orders from home, but he's a damn good director...
...NBC has paid $3.5 million for the right to bring its $5 million worth of equipment, Curt Gowdy and "Dandy" Don Meredith into Pasadena for the occasion...