Word: nbc
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Dates: during 1970-1979
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...households with sets turned on. By the second standard, ABC is not exactly burning up the air waves. Its most recent weekly audience share was 18, the same as the average share for the month before Walters arrived. For CBS, however, the share has risen from 29 to 30. NBC's share has dropped from...
...figure for Barbara's first seven weeks on the job, 10.5, with the program's average rating for the same period a year ago, 9.9-which translates into a gain of more than 700,000 viewers. But again, CBS has done better, rising from 13.9 to 15.7. NBC's rating is virtually unchanged...
...fault apparently is not in the star-who has fluffed nary a line, bantered easily with Reasoner, and put even more bite into her interviews than she did on NBC's Today show-but in her format. ABC's half-hour newscast was restyled to include Walters' interviews, unscripted dialogue and features on such self-help topics as health, psychology and personal finance. As a result, there has been less room for news. Reports from correspondents in the field, for instance, dropped to 140 in the first month of Walters' tenure, from 168 the month before...
Allowing for these limitations, NBC's series, A Tribute to American Theater, makes a highly auspicious debut with Tennessee Williams' Cat on a Hot Tin Roof (Dec. 6, 9 p.m. E.S.T.). Laurence Olivier, who is the artistic producer for all of the programs, plays Big Daddy. Maureen Stapleton is Big Mama, Natalie Wood has the role of Maggie the Cat, and Robert Wagner plays Brick, Maggie's sexually abstinent husband and Big Daddy's favorite son. They all give admirably strong and well-defined performances...
Bill Monroe [NBC]: Mr. Bok, the California Supreme Court, by a 6-1 decision, recently threw out a policy of the University of California that gave preference to minority students in admission to a medical school. Won't this decision affect the affirmative action program of almost every college and university in the country...