Word: nbc
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Dates: during 1970-1979
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...YORK--Although the public disapproves of President Carter's handling of the Soviet brigade in Cuba, concern over that matter has not changed American sentiment about Carter's overall foreign policy, an Associated Press-NBC News poll says...
Even the 50 million American Catholics harbor attitudes that must be deeply disturbing to their Pope. An Associated Press-NBC News poll released on the eve of John Paul's visit showed that most of the Catholics questioned were rejecting parts of what the church and the Pope were preaching. Of those surveyed, 66% would like the church to approve the use of artificial birth control, 63% believe it is all right for a couple to get a divorce even when children are involved, 53% think that priests should be allowed to marry, 50% even tolerate abortion on demand. Those...
Nevertheless, Arledge and his analysts may have overestimated how much the other networks were willing to pay. Both CBS and NBC refused to say what they had offered the International Olympic Committee, holder of the TV rights, but their bids were probably under $200 million. One analyst reckoned that ABC might eventually lose up to $50 million...
...more is involved than dollars, and ABC, which considers itself the sports network, believes the Olympics are important to its prestige. It has televised the past three Olympics and was furious that in the last bidding NBC captured the rights to the 1980 Moscow Olympics for $87 million. ABC was determined not to let that happen again...
...allotted the Olympics only 64 hours. Next summer, to get back its $87 million, NBC will throw out almost everything else on its schedule for two weeks and devote 150 hours to events in Moscow. In 1984 ABC plans to raise the total to 200 hours. It will also have a tune advantage in Los Angeles that NBC will not have in Moscow: the West Coast is three hours behind the East, so daylight events will attract viewers in the East during prime-time hours. By that time, viewers may have ODed on athletics and turned to reruns of Laverne...