Word: nbc
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Dates: during 1980-1989
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...lead-off batter is Brandon Tartikoff, a sharp-fielding spray hitter in his sixth season as president of NBC Entertainment and third baseman on the company softball team. As Tartikoff steps to the plate against the Warner Bros. squad, a giant radio in the bleachers begins to blast out the driving theme song from Miami Vice. Inspired, Tartikoff slaps a double, leading NBC to a four-run inning. The team's "music manager" puckishly announces that all who have not hit safely must henceforth bat to the somewhat less blood- quickening theme from Punky Brewster...
...their weekend softball games in Burbank, Calif., as in their offices nearby, Tartikoff and his NBC crew radiate the highly competitive, slightly giddy elan of a Cinderella team, up from nowhere to challenge the league leader. They have every reason to feel peacocky. After running dead last in ) prime-time audience ratings for nine years, NBC since September '84 has scrambled to within a tenth of a rating point of the dominant network, CBS, in that arcane but widely accepted Nielsen yardstick of "television homes." For those who count heads rather than houses, NBC leads in the number of viewers...
...networks make money by selling viewers, in bulk and by demographics, to advertisers; NBC has done this so successfully that, since Grant Tinker was named chairman of the network in 1981, an estimated $5 million of red ink has been alchemized into a projected $200 million profit for 1985. But what has NBC sold viewers on? Mostly a feast of slick weekly series in three broad categories: the traditional situation comedy, led by last season's phenom The Cosby Show (2nd in the yearlong Nielsen ratings to CBS's Dallas) and including Family Ties (3rd), Cheers (9th), Night Court (19th...
...back down to 1,500 theaters for a saturation rerelease. At Amblin Entertainment, Spielberg's studio-within-a- studio on the Universal Pictures lot, he is shepherding another pair of pictures, Young Sherlock Holmes and The Money Pit, toward Christmas premieres. September will see the debut of Spielberg's NBC anthology series Amazing Stories. He is directing four of the first season's 22 shows, and has written the stories...
Arthur Toga, 33, St. Louis, assistant research professor of neurology at Washington University School of Medicine. During a TV interview with the NBC affiliate in St. Louis, Toga recalled that one terrorist showed him a gun. ; Said Toga: "He took out four cartridges and spun the thing, and then put the gun to my belly and pulled the trigger. The gun didn't go off." Twice more, the captor pulled the trigger, Toga said. Toga disclosed that one of the hijackers proposed marriage to Purser Uli Derickson. Said Toga: "That was the only time she lost control...