Word: nbc
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Dates: during 1980-1989
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Last week that apathy vanished. The catalyst was dramatic television footage, shot by a BBC team and aired in the U.S. by NBC, that showed grim scenes of emaciated children and rows of corpses laid out on the cracked Ethiopian plain. Within hours, contributions from individual American citizens began pouring in to such relief agencies as Catholic Relief Services, Oxfam America and Grassroots International. All have been issuing warnings of the impending disaster in Africa for years. The U.S. Government added $10 million to the $35 million already allotted for food aid to the beleaguered country, doubling last year...
Amid much blathering commentary that night, NBC's John Chancellor was both candid and prescient: "In my judgment, the President got very tired at the end. He seemed quite disorganized in his closing remarks." The public felt that way too about the first debate. The widespread distress at Reagan's lackluster performance shook the press from its initial timid opinion that Mondale had won a narrow victory on "the debating points...
...President's returns streamed in, the network commentators sounded a Democratic death-knell. NBC's Tom Brokaw confidently reported that Tuesday's impressive results confirmed a realignment of the political parties...
...NBC, Brokaw couldn't match Rather's Babe Ruth analogy, but not for a lack of effort. "This steamroller, this wave--I'm running out of metaphors!" But to be fair to Brokaw, how else could one describe the evening's outcome? (Those readers who suggested "this victory" are on the right track.) Brokaw also fell into the habit of asking commentator John Chancellor for his "immediate thoughts" on this or that. After NBC projected Reagan the winner, Chancellor offered this immediate thought: "Just that there's a hunger in America for a president who serves eight years...
There was some welcome relief. Roger Mudd brought intelligence to the NBC triumvirate. And Brinkley managed to seem as sharp and wry at ABC as he once was at NBC. ABC also scored with George Will and Tom Wicker, if only because both seemed so visibly confused by Walters' words...