Word: nbc
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Dates: during 1980-1989
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...viewer interest throughout the evening. And for that, they had themselves to thank. With sophisticated computers and tracking polls, each network was able to predict early on not only Reagan's reelection victory but also its magnitude. Much controversy followed network coverage of the presidential election in 1980, when NBC predicted Reagan's victory at 8:15 p.m. EST, long before Western polls had closed. Members of Congress advocated network self-restraint. But CBS, NBC and ABC rightly noted that there exists little if any evidence to suggest that early projections after voter turnout. That said, at least two networks...
...self-righteousness began Tuesday morning. In full page newspaper advertisements, NBC touted its team of Brokaw, Roger Mudd and John Chancellor, Boxed in a corner, like some surgeon general warning, appeared the first example of "electoral process respect," or EPR. NBC, the ad promised, would not call any state until the network had received some actual returns. That high-minded avowal forced NBC to wait practically an entire minute. By 8:01 p.m., enough "actual returns" had trickled in to allow NBC to credit Reagan with 166 electoral votes...
...News President Roone Arledge offered the second example of EPR. He announced that the Tuesday edition of "World News Tonight" would not broadcast the results of its exit polls. The network would wait until after the Eastern polls had closed. Imagine: all this for John Q. Public. CBS and NBC failed to match Arledge's self-restraint. Their evening newscasts reported voter trends and all they portend...
...refreshingly avoided any whiff of pre-broadcast self-righteousness. NBC and actual returns be damned: at 8 p.m. EST, CBS declared Reagan the winner. ABC followed suit at 8:13; NBC at 8:31. Phew. All that holding back...
...News earlier projected that Reagan would narrowly edge out his opponent, while NBC described the race as too close to call...