Word: nbc
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Dates: during 1980-1989
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...interview on an NBC news program last week, Mondale was pressed to cite one positive accomplishment by the current Administration. He could come up with no particulars, until, finally, he admitted, "I think that Reagan's tendency to give an optimistic feeling about the country is good." Mondale grants Reagan more credit for whipping up American optimism than do many analysts. Declares a White House adviser: "It's less a case of Reagan's having caused the mood than it is a matter of his reinforcing it." In describing Reagan's accomplishment, observers seem drawn...
...subtly and soothingly. "Americans are like any people," suggests Sociologist Lipset. "When they go to the doctor, no matter what is wrong with them, they want the doctor to tell them they're O.K." Last week the Reagan campaign bought 30 minutes of prime time on ABC, CBS, NBC and three large cable networks (total bill: $750,000) to air what may be the slickest, most ambitious political ad ever made. The centerpiece of the commercial was the 18-minute film used to introduce Reagan at the Republican Convention; the remainder consisted of highlights from his speech and footage...
Administration officials had a tough time containing their ebullience, and with good reason. In an interview on NBC's Today show last week (see PRESS), a top Soviet official hinted that Foreign Minister Andrei Gromyko might be willing to accept an invitation from President Reagan to meet in Washington. The news could hardly have been more auspicious for Reagan, who consistently registers low poll marks on the issues of war and peace. The next day Reagan hastily called a press conference to say that the Gromyko meeting would take place on Sept...
...When NBC began planning a major series of reports from the Soviet Union, eventually involving six hours of coverage, the network hoped the package would have political impact. Said the project's originator, NBC Vice President Gordon Manning: "We regard Soviet-American relations as the most important campaign issue." Last week the programs, collectively called The New Cold War, got off to an attention-getting start: during a live interview with Soviet military Chief of Staff Sergei Akhromeyev and Deputy Foreign Minister Georgi Korniyenko, Today Anchor Bryant Gumbel asked whether Foreign Minister Andrei Gromyko would accept an invitation...
...beyond their own backyard for inspiration. Along with the crime fighters, there will be the requisite batch of sitcoms, more romantic fluff from the Aaron Spelling factory, another in the parade of blooper shows (ABC's People Do the Craziest Things) and a weekly version of a hit NBC mini-series from last season, V. The only discernible outside influence is the rock-on-film trend, sparked by Fame, Flashdance and MTV. They have inspired one new series, CBS's Dreams, and thumping rock sound tracks on several others...