Word: nbc
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Dates: during 1980-1989
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...NBC and CBS try to woo daytime viewers during the Olympics
...rival networks have anything to say about it. Attempting to capitalize on the Olympic disruption, NBC chose last week to introduce a lavishly produced new soap, Santa Barbara. The network built a $12 million state-of-the-art studio in Burbank, Calif, especially for the show, and early segments have featured an array of opulent sets alternating with outdoor locales. The cast, headed by Dame Judith Anderson, has been introduced in a series of action-packed plot lines designed to hook viewers. For starters, there is the return to town of Parolee Joe Perkins, accused of murdering a member...
...NBC has tried to add competitive luster to its other soap operas as well. Days of Our Lives is airing episodes taped at the World's Fair in New Orleans, and Another World has shot several segments on locations around New York City. The network has also increased on-air promotion. In one spot, Clara ("Where's the beef?") Peller demands, "Where's the soaps?" in a pointed reference to ABC's pre-emptions...
...addition, success has spawned dozens of imitators, like NBC's Friday Night Videos. To fend off these rock-alikes, MTV is running commercials with testimonials from pop idols like David Bowie, who shout, "I want my MTV!" When the shares are offered, MTV hopes Wall Street investors will utter those same words...
...deep, deep division that a bitter fight may cause" as reasons that she could not. So Williams became not only the first black Miss America but the first ever to abdicate. The 63-year-old pageant, beamed live from Atlantic City to more than 50 million television viewers (NBC pays $250,000 for the privilege), teetered, trembled and almost faltered...