Word: nbc
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Dates: during 1980-1989
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...with the first editions of almost anything, the opening installments of NewsHour were ragged. Admitted Executive Producer Lester Crystal, a former president of NBC News, "There is a great deal of smoothing out to be done." Among the snags: "mini-documentaries" on organ transplants and on the decline of a Kansas City stockyard seemed more like unedited slices of life than stories with news pegs, and "video postcards" of nature scenes and Americana reinforced the show's occasional aura of untimeliness...
...faces are different, though not very: the macho Texan on CBS, the winsome South Dakotan on NBC and the urbane Canadian on ABC are all white, lean and youthfully middleaged; all part their dark, wavy hair on the left. They do vary somewhat in manner: Dan Rather of CBS is intense, Tom Brokaw of NBC is quick to laugh or lament, and Peter Jennings of ABC is elegantly detached. The newscasts that they anchored last week, in heavily promoted head-to-head competition, were almost exactly alike, not only in content but in specific imagery...
...same Korean girl grieved on ABC and NBC; the same act from the Moscow Circus performed on NBC and CBS; predictable American-flag graphics, to illustrate a succession of stories, appeared on ABC and CBS. On Wednesday, a viewer could look from screen to screen and see, simultaneously, three images of Soviet Foreign Minister Andrei Gromyko, then three images of Secretary of State George Shultz, then three images of Washington...
Preliminary ratings showed little movement from the week before, when CBS led with 26% of the TV audience, while ABC and NBC were roughly tied for second with 20% each. But then, if the promotional hype is discounted, the new season for TV news is not much of a change. Jennings has been anchoring ABC's show for two months, and Brokaw has been NBC's co-anchor (with the ousted Roger Mudd) for more than a year. Rather has been in place since March 1981. CBS News President Van Gordon Sauter cautioned, "There will...
...just that. Delivered by satellite five nights a week to a syndicate of 124 stations, Thicke of the Night is a dizzy 90-minute circus with Alan Thicke as an amiable ringmaster. Heavily hyped in print ads and on billboards, the show was put together by ex-NBC President Fred Silverman, who is betting that Carson's bedside manner is growing passé for children of the TV generation...