Word: nbc
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Dates: during 1980-1989
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...will be less scarce next week, when NBC launches its new half-hour daytime serial, Generations. Viewers will discover that the Marshalls are not equal-opportunity walk-ons but as much a "real" family as their friends the Whitmores and as capable as any white family of bumbling into a melodramatic morass...
...called trash TV, the number of troublesome programs has multiplied. Among them are such tabloid shows as A Current Affair, Inside Edition and The Reporters; sensational talk programs like The Morton Downey Jr. Show and Geraldo; and occasional over-the-edge network offerings like Geraldo Rivera's NBC special last fall on Satanism...
...shows do quite well in the ratings. But as the Married . . . With Children flap demonstrated, ratings are not everything, even along Madison Avenue. "What Married . . . With Children has done is make everybody take a sharper look at standards," says Betsy Frank, a senior vice president of Saatchi & Saatchi advertising. NBC, under attack for its low-road programming, is re-creating the position of vice president of program standards and policy, eliminated last year for budgetary reasons. The network is also setting up meetings with ad executives to explain its policy for screening out offensive material...
...standard, Jarobin Gilbert is a success. A Harvard-educated linguist with degrees in international law and finance, he commands a handsome salary as a globe-trotting NBC vice president who negotiated the broadcast rights to the 1988 Olympic Games. But every so often, Gilbert is rudely reminded that for people like him, there are still some things success cannot provide -- simple things, like a taxicab. Late leaving for the airport to catch an important business flight, Gilbert stood on a busy avenue futilely hailing cab after speeding cab. Finally he phoned his secretary for assistance...
...future may come sooner than expected because of the 1992 Summer Olympics. Along with the 150-plus hours of over-the-air coverage it will provide, NBC has announced plans to offer separate packages of events for PPV. The prospect of large revenues from the Olympics is likely to spur more cable systems to acquire PPV technology before then...